A guide for website owners & publishers

Your website.
Your content.
More potential.

Understand the thinking behind your ad revenue with Mastering AdSense, the insider’s guide to increasing your earnings with Google AdSense.

Written by John Colascione

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Mastering AdSense: The Insider’s Guide to Increasing Your Earnings with Google AdSense, by John Colascione
Ideas for
independent
publishers
Website monetizationAdSense insightsPublisher perspective
About the book

Go beyond the ads.
Understand the business.

Your website’s advertising performance is shaped by more than the number of people who visit. Understanding how ads are selected, valued and measured can help you approach monetization with a clearer perspective.

Mastering AdSense explores these questions for website owners looking to better understand their earnings. It’s a focused guide to the mechanics and challenges of publishing with Google AdSense, without promises of overnight success.

Inside Mastering AdSense

A clearer view of
your earning potential.

Explore the factors behind publisher revenue and the obstacles that can affect it.

01 / Ad selection & value

Understand what
drives your earnings.

Explore how Google decides which ads to display and why the value of those ads can vary, including the role of smart pricing.

02 / Traffic & adjustments

Make sense of
revenue deductions.

Learn about invalid clicks and impressions, and why adjustments to publisher earnings matter to your understanding of performance.

03 / Publishing challenges

See the bigger
monetization picture.

Consider ad blockers and other obstacles facing website publishers, alongside the need to learn, adapt and refine your approach.

John Colascione, author of Mastering AdSense
Meet the author

John Colascione

John Colascione is the founder of SEARCHEN NETWORKS® and an author and digital strategy consultant whose work spans websites, search, marketing and online publishing.

His experience with website monetization informs Mastering AdSense, bringing a publisher’s perspective to the questions website owners face when turning content and traffic into advertising revenue.

More about John
Take a closer look

Put your website’s
potential in perspective.

Discover Mastering AdSense: The Insider’s Guide to Increasing Your Earnings with Google AdSense.

Find it on Amazon

See Amazon for available formats, current pricing and delivery options.